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AKRON—Goodyear has entered into a sponsorship agreement with the Pro Football Hall of Fame, marking what the company says is a new chapter in the firm’s association and brand leadership in the sport of football.

Goodyear said the relationship will focus on extending Goodyear’s “Blimpworthy” brand campaign, which celebrates the spirit of football—hard work, grit and determination—on and off the field.

Goodyear will share “Blimpworthy” stories through Pro Football Hall of Famers and the moments that transformed their careers.

“We are delighted to join forces with the Pro Football Hall of Fame, our neighbor in Northeast Ohio,” Steve McClellan, president of Goodyear Americas, said in a statement. “This is a time of tremendous excitement for the Hall of Fame as it embarks on a transformational project to establish the venue as a global sports destination.”

To kick off the relationship, Goodyear and the Hall of Fame will support a special offer for the U.S. Armed Forces. Throughout the month of November and including Veteran’s Day, active members of the military and veterans plus one guest will be granted free admission to the Pro Football Hall of Fame.